Cookie Policy

Last updated: 22 October 2026

This policy explains the cookies used on lego-gybc.co.za, the LEGO Certified Store website run by The Great Yellow Brick (Pty) Ltd. Our Privacy Policy explains how we handle your personal information.

What cookies are

Cookies are small files a website saves in your browser. Some websites also save similar information in your browser's storage. We call both "cookies" here. Some cookies hold an ID that counts as personal information.

Your choice

When you first visit, a banner asks which cookies you accept. Necessary cookies are always on, because the store can't work without them. We only use analytics and marketing cookies if you accept them.

You can change your choice at any time with the button below. You can also block or delete cookies in your browser settings, but parts of the store may stop working.

Change cookie preferences

Necessary: always on

  • _shopify_essential (Shopify, 1 year): keeps your session, checkout and security working.
  • localization (Shopify, 1 year): sets your cart to the right country.
  • cart (Shopify, 2 weeks): remembers what's in your cart.

Preferences

  • Wishlist Club (saved in your browser until you clear it): remembers your wishlist.
  • FlowIQ (saved in your browser until you clear it): a visitor ID for our sign-up pop-up and chat.

Analytics: only if you accept

  • Microsoft Clarity: _clck (1 year), _clsk (1 day), CLID (1 year) and Microsoft's MUID (13 months). Shows us how visitors use the site, including recordings of mouse movements and clicks, so we can improve it.
  • Shopify: _shopify_analytics (1 year). Analytics data for our storefront and checkout.
  • Google Analytics: _ga, _ga_73J6DFDN5P and _ga_3TP87WS29W (13 months). Tells visitors apart and keeps track of each visit, so we can see how the site is used.
  • Judge.me (saved in your browser until you clear it): how you use our reviews section, so Judge.me can measure its reviews widget.

Marketing: only if you accept

  • Google Ads: _gcl_au (90 days) and IDE (13 months). Measures how well our ads work and shows our ads on other sites.
  • Microsoft Advertising (Bing): _uetsid (1 day), _uetvid (13 months), MUID (13 months). Measures how well our ads work and shows our ads on Bing.
  • Meta (Facebook and Instagram): _fbp (90 days), fr (90 days), and a note in your browser of the site you came from. Measures how well our ads work and shows our ads on Facebook and Instagram.
  • Shopify: _shopify_marketing (1 year). Marketing data for our storefront and checkout.

Google, Microsoft and Meta also use this information under their own privacy policies: Google, Microsoft, Meta.

Questions

Email playwell@thebrick.co.za.