Our Top 10 Bestselling LEGO Sets of 2025: What South African Online Shoppers Are Building
There's something magical about watching trends emerge in our online store. Every time an order comes through for one of these incredible sets, we know a South African builder is about to embark on an extraordinary building journey. So what are online LEGO fans loving most this year?
We've crunched the numbers from our e-commerce platform, and the results are fascinating. From Formula 1 speedsters to Middle-earth fortresses, from historic ships to artistic masterpieces—your online shopping choices reveal a community passionate about detail, quality, and immersive building experiences. Here's what's dominating our online sales in 2025.
1. LEGO® Technic Oracle Red Bull Racing RB20 F1 Car (42206)
Our #1 Online Bestseller
This 1:8 scale masterpiece measures an impressive 63cm long and features working suspension, steering, and a hybrid power unit with visible V6 engine detailing LEGO. South African online shoppers have absolutely fallen in love with this set, and it's not hard to see why.
Why it's a hit: The model includes authentic details like front and rear suspension, an adjustable spoiler mimicking DRS functionality, and a 2-speed gearbox with differential Barnes & Noble. Plus, with Max Verstappen's dominance making headlines, Red Bull Racing is at the peak of its popularity.
Perfect for: Adult F1 enthusiasts, Technic collectors, and anyone who appreciates engineering marvels. This isn't just a display piece—it's a functional tribute to modern Formula 1 technology.
2. LEGO® Technic Ferrari SF-24 F1 Car (42207)
The Rivalry Continues
Released alongside the Red Bull RB20 in March 2025, this Ferrari counterpart completes the ultimate F1 showdown on your shelf LEGO. Whether you're Team Red Bull or Team Ferrari, South African online shoppers have been adding both to their baskets.
Why it's a hit: The iconic Ferrari red livery, combined with equally impressive Technic engineering, makes this the perfect companion—or rival—to the Red Bull set. The passionate rivalry between these two teams translates beautifully into brick form.
Perfect for: Ferrari fans, F1 collectors completing their garage, and anyone who bleeds rosso corsa.
3. LEGO® ICONS Titanic (10294)
A Historic Masterpiece
At over 135cm long and comprising 9,090 pieces, this is one of the longest LEGO sets ever created LEGOBrickset. The 1:200 scale model splits into three sections, revealing intricate interior details including the grand staircase, first-class dining room, boiler rooms, and cabins from different passenger classes Legoland.
Why it's a hit: This set offers an unparalleled building challenge. With working features like turning propellers that activate piston engines, adjustable tension lines, and a raisable anchor LEGO, it's as much about the engineering as the history.
Perfect for: History enthusiasts, maritime collectors, and anyone seeking the ultimate display piece. This is a conversation starter that commands respect on any shelf.
4. LEGO® ICONS The Lord of the Rings: Barad-dûr™ (10333)
The Dark Tower Rises
Standing 83cm tall with 5,471 pieces, this imposing fortress features an illuminating Eye of Sauron at its peak ToyProJay's Brick Blog. South African LOTR fans shopping online have been building their own slice of Mordor, and we couldn't be happier.
Why it's a hit: The automated black gate, illuminated Eye of Sauron, and four-section modular structure with detailed rooms including a weapons forge, throne room, and prison ToyPro make this an engineering marvel. It includes 10 minifigures, including the highly sought-after Sauron, Gollum, Frodo, and Sam ToyPro.
Perfect for: Lord of the Rings devotees, collectors of the LEGO LOTR series, and anyone who wants an iconic villain's lair on display.
5. LEGO® ICONS Captain Jack Sparrow's Pirate Ship (10365)
Set Sail for Adventure
This magnificent pirate vessel has captured the imaginations of Pirates of the Caribbean fans shopping online across South Africa. With intricate rigging, detailed cabins, and authentic pirate features, it's no wonder this set is consistently in our top-selling products.
Why it's a hit: The combination of nostalgia for one of cinema's most beloved franchises, impressive ship-building techniques, and the charismatic Captain Jack Sparrow himself makes this irresistible.
Perfect for: Pirates of the Caribbean fans, ship enthusiasts, and anyone who's ever dreamed of sailing the high seas.
6. LEGO® ART Vincent van Gogh – Sunflowers (31215)
Art Meets Brick
Created in collaboration with the Van Gogh Museum in Amsterdam, this 2,615-piece set recreates Van Gogh's 1889 masterpiece using three distinct shades of yellow LEGOAmazon. The layered sunflowers pop out from the canvas at a depth of about 3 bricks, capturing the feeling of Van Gogh's thick layers of paint The Brothers Brick.
Why it's a hit: The sunflower petals are adjustable, includes Van Gogh's signature tile, and comes with a hanging system for easy wall display LEGOAmazon. It's sophisticated home décor that also happens to be a rewarding build—perfect for online shoppers seeking unique statement pieces.
Perfect for: Art lovers, home decorators, and anyone seeking a unique conversation piece that brings culture into their space.
7. LEGO® ICONS Tudor Corner (10350)
Architectural Elegance
This stunning modular building brings Tudor-era architecture to life with remarkable attention to detail. South African online shoppers have embraced this set as a beautiful addition to their modular building collections.
Why it's a hit: The Tudor architectural style, complete with timber framing and period-accurate details, offers a refreshing change from modern buildings. It fits perfectly into existing LEGO city displays whilst standing proud on its own.
Perfect for: Modular building collectors, architecture enthusiasts, and anyone building their own LEGO city.
8. LEGO® Technic McLaren P1™ (42172)
Supercar Excellence
The McLaren P1™ needs no introduction—it's automotive royalty. This Technic interpretation captures the hypercar's aggressive lines and sophisticated engineering in brick form, making it a consistent performer in our online sales.
Why it's a hit: McLaren's hybrid hypercar represents the pinnacle of automotive design, and this LEGO version does it justice. The detailed engine, working suspension, and opening doors make it a technical marvel.
Perfect for: Supercar enthusiasts, Technic collectors, and McLaren fans who want a piece of automotive history on their shelf.
9. LEGO® ICONS The Endurance (10335)
Shackleton's Legendary Ship
This remarkable set recreates Ernest Shackleton's famous polar exploration ship. It's a testament to human endurance and adventure, and South African online shoppers have connected deeply with this historic vessel.
Why it's a hit: The Endurance's incredible story of survival in Antarctica resonates with adventurers everywhere. The detailed rigging, authentic ship construction, and historical significance make it a meaningful build.
Perfect for: History buffs, maritime enthusiasts, and anyone inspired by tales of exploration and survival.
10. LEGO® Jurassic World™ Dinosaur Fossils: Tyrannosaurus rex (76968)
Prehistoric Magnificence
Rounding out our top 10 online bestsellers is this impressive T. rex fossil display. South African families and dinosaur enthusiasts shopping online have been drawn to this museum-quality build.
Why it's a hit: Who doesn't love dinosaurs? This set combines educational value with stunning display potential. It's sophisticated enough for adult collectors whilst remaining accessible for younger builders with parental help.
Perfect for: Dinosaur enthusiasts of all ages, natural history lovers, and anyone wanting a unique display piece that sparks curiosity.
What These Online Shopping Trends Tell Us
Looking at our e-commerce data, we've noticed some fascinating trends:
1. Technical Excellence: Three of your top five online purchases are Technic sets, showing that South African online shoppers appreciate mechanical sophistication and engineering challenges.
2. Epic Scale: Whether it's the 135cm Titanic or the 83cm Barad-dûr, online shoppers aren't afraid of ambitious builds that demand shelf space and dedication. You're comfortable ordering large sets for home delivery.
3. Cultural Depth: From Van Gogh's artistry to Shackleton's endurance, online shoppers are drawn to sets with rich stories and historical significance.
4. Formula 1 Fever: With two F1 sets in the top three, it's clear that motor racing has captured South African online shoppers' imaginations—perhaps influenced by our own motorsport heritage.
5. Display-Worthy Builds: Every single set in this top 10 is designed to be proudly displayed. Online shoppers are investing in pieces that become part of their home's character.
6. Convenience Matters: These sets range from moderate to massive, showing that South African builders trust online shopping for even their largest LEGO investments—delivered right to their door.
Why We Love Serving South African Online Shoppers
These online bestsellers reflect the diverse, sophisticated tastes of South African LEGO collectors shopping from the comfort of their homes. Whether you're browsing during load shedding, shopping late at night after the kids are asleep, or simply enjoying the convenience of doorstep delivery, these sets represent the pinnacle of what LEGO offers.
What makes online LEGO shopping special for South African builders:
- Shop anytime – Browse our full catalogue 24/7
- Convenient delivery – Large sets delivered safely to your door across South Africa for FREE!
- Easy comparison – Compare sets, read reviews, and make informed decisions
- Secure checkout – Safe, secure payment options designed for SA shoppers
- Track your order – Know exactly when your build will arrive
- Loyalty program - Earn points while you shop and claim incredible gifts and discounts.
Ready to Join the Trend?
Have you built any of these incredible sets? Are you eyeing one for your next online order? We'd love to hear which one speaks to you and why!
Whether you're Team Red Bull or Team Ferrari, sailing the high seas or exploring Middle-earth, building the Titanic or displaying Van Gogh—we're here to support your LEGO journey with fast, reliable delivery across South Africa.
Shop our online store today and discover why these sets have captured the hearts of South African builders. Your next great build is just a click away.